The Long Transaction


Download the TruExchange Services Datasheet (PDF - 29k)


As thought leaders in the corporate and financial market spaces, we offer our clients the ability to strengthen and ensure a successful market launch. Our proprietary approach provides our clients with insights into the competitive environment, optimal deployment target(s), and a roadmap for successful deployment. The strategic effort is driven through a partnership of client senior executives and TruExchange senior leadership to provide insight and resolution to the following questions:

  • Why consider an electronic market?
  • What market mechanism(s) should be utilized?
  • Where should this mechanism be deployed in the business?
  • What is the implementation and rollout strategy?

We accomplish these objectives by defining the following:


Market and Industry Landscape

The development of this landscape provides a foundation analysis of trends and developments in the industries our clients participate in. We illustrate what's occurring in their industry, what moves the competitors are making, and what the opportunities and consequences of introducing an electronic exchange are.


Competitive Analysis

This represents a deeper analysis of identified competitors and involves the assessment of their offerings, business and revenue models, targeted customers, market size, and relative positioning. These results are critical to understanding the strengths and weaknesses of a market opportunity and the associated features and functions required to capitalize on it.


Value Chain Analysis

TruExchange works with our clients and selected industry representatives to define a basic value chain map within the target industry. This clarifies the links between suppliers and customers and identifies opportunities to streamline inefficiencies and maximize the benefit of the clients' offering.


Implementation Strategy Design

With a clear understanding of where the opportunities lie, TruExchange helps define the next steps – from opportunity assessment to the detailed planning required to make it happen. This effort results in action timelines to build technology capability, develop/staff operational models, and attract and retain customers. There are two main components to this strategy: the technology roadmap and the operational/organizational blueprint, each developed in parallel in order to align the technology development with business model execution.

^ Top